Values, team spirit, culture, onboarding and connection.
Workshops and team building
LEGO® SERIOUS PLAY® workshops and team building
At LEGO® SERIOUS PLAY® workshops every participant is 100% involved at every moment, everyone is equal, and every voice is heard and valued equally.

The LEGO® SERIOUS PLAY® methodology was created by the LEGO Group at the beginning of the 21st century, in response to companies’ growing need for more innovative tools that would encourage greater creativity, easier and better collaboration, and problem-solving.
It uses LEGO® bricks as a tool for expressing thoughts and ideas. Participants are encouraged to build models that represent their ideas, perspectives or solutions on a given topic — in a way that is deeper and more intuitive than traditional ways of thinking and communicating.
Since it was first introduced, the methodology has become popular in business and beyond. It is used in many contexts: strategic planning, problem-solving, improving and developing company culture, developing innovative products and services, teamwork, personal and professional development, and education.
All workshops are fully tailored to the needs of a company, a particular group or individuals. Below you will find examples of LEGO® SERIOUS PLAY® workshops you can organise for your employees.
How a workshop runs
Question, build, story — and everyone is heard
Every LEGO® SERIOUS PLAY® workshop is led by a certified facilitator, who combines metaphorical modelling, LEGO® bricks and discussion, so that participants can answer complex questions more easily and unlock their full potential through play.
- 1
The question
The facilitator asks all participants a few questions about the problem they are trying to solve.
- 2
The build
The participants answer the questions by building different models with LEGO® bricks, all at the same time.
- 3
The story
Everyone presents and explains their model to the others, using metaphors.
- 4
The questions back
After each presentation, the other participants are invited to ask the presenter further questions.
100%of participants involved at every moment — unlike other types and formats of workshops and trainings, where usually 80% of people are involved and 20% are not, or the other way round.
The facilitator encourages participants in a unique way to use all three representational systems: visual, auditory, kinaesthetic.
Who it is for
For employees at all levels
LEGO® SERIOUS PLAY® workshops are for everyone who wants to arrive at new skills, ideas and solutions — and they are ideal for introverts and extroverts alike. In organisations they are especially useful for:
Leaders
to improve business strategy and the speed of planning
Teams
to improve collaboration and communication, and solve problems faster
Individuals
for personal and professional development
Examples
Workshops you can organise for your employees
Three categories, 18 topics — each one tailored to your team.
Vision, innovation, motivation, time, balance and high-performing teams.
Creative thinking
Conflicts, communication, processes, retrospectives, stress and stage fright.
Problem solving
Brick Hub assistant
Which workshop for your team?
Describe your team’s situation in a sentence or two. The assistant suggests up to three of our 18 workshops, says why they fit and pre-fills the consultation form.
- Describe the team and what is happening.
- Get 1–3 workshops, with their published format.
- Check the pre-filled form and send it.
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Questions and answers
Frequently asked questions
See the answers to the most frequent questions. If you have other questions, feel free to contact us.
What does a LEGO® SERIOUS PLAY® workshop look like?
During a workshop the facilitator asks all participants a few questions about the problem they are trying to solve. The participants answer by building different models with LEGO® bricks, all at the same time. Everyone then presents and explains their model to the others using metaphors. After each presentation, the other participants are invited to ask the presenter further questions. This way every participant is 100% involved at every moment, everyone is equal, and every voice is heard and valued equally.
Who are LEGO® SERIOUS PLAY® workshops for?
LEGO® SERIOUS PLAY® workshops are for everyone who wants to arrive at new skills, ideas and solutions. In companies they are used with employees at ALL LEVELS, and they are ideal for introverts and extroverts alike. In organisations they are especially useful for leaders — to improve business strategy and the speed of planning; for teams — to improve collaboration and communication and solve problems faster; and for individuals — for personal and professional development.
How long do LEGO® SERIOUS PLAY® workshops last?
Depending on the topic, its complexity and the number of participants, a workshop can last from a few hours (at least 2.5–3 hours) to several days.
What is the optimal number of participants?
The optimal number of participants in one workshop is 5–10. The maximum one facilitator can cover at a time is 12–15. Shorter-format workshops for more than 20 people are also possible: if that is what you need, it is best to book a meeting so that we can take all the necessary information and send you an offer as soon as possible.
How much does a LEGO® SERIOUS PLAY® workshop cost?
The price of a LEGO® SERIOUS PLAY® workshop is made on request and depends on several factors, such as the duration and the number of workshops, the size of the group, the venue and the topic. If you are interested in this type of workshop or training, book a free consultation and we will send you a personalised offer as soon as possible.
Where are the workshops usually held?
If you have a training room or a larger meeting room on your premises, we can organise the workshop there. If you want to hold it outside your premises, that is an option too, of course: we work closely with various co-working spaces, hotels and hubs, and can suggest a few locations and pass on their offers and prices.
Can LEGO® SERIOUS PLAY® workshops be held online?
Traditionally the methodology means that participants are physically together, use real LEGO® bricks and sometimes build models together — but there are cases when these workshops can be held online, mostly shorter-format workshops and situations when it is not possible to bring the participants together. For an online workshop, each participant receives an individual LEGO® set before the workshop begins; participants need a stable internet connection and a tool such as Zoom, Microsoft Teams or Google Meet, so that they can see and talk to each other. It can be very challenging to convey the authentic experience of a LEGO® SERIOUS PLAY® workshop online, but with good planning, the right tools and skilful facilitation the desired result can be achieved. Our recommendation is that workshops are always held in person.

Which workshop is right for your team? Let’s talk.
Book a free consultation: we take all the information we need and send you a personalised offer as soon as possible.